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The rise of ‘sassy’ social media

Introducing the latest trend that all the big brands are exploiting… ‘sassy’ social media. “What on earth is that?” you ask. ‘Sassy’ social media involves putting out sassy, cheeky, clever, bold, brazen (insert similar word here) content, usually directed at customers in the form of replies on social media platforms. It’s not certain where the …

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In-house PR or external agency… that is the question

It’s time to answer the age-old question: should a company conduct its own PR or hire an external PR agency? If you’re confused by the two: in-house PR is when organisations manage their own PR through an internal department. Whereas, external PR agencies are independent units that manage PR for multiple businesses. It’s important for …

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Why transparency is the best policy in PR

In a world of reality TV, ‘fake news’ and Instagram filters, it’s becoming harder and harder to separate the truth from the lies. And this is never more the case than with the high profile brands we know and love/hate. Consumers have been mislead and deceived time and time again (think the Horse Meat scandal, …

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Why every company should have a PR programme

“In today’s competitive marketplace, your company needs to stand out from the crowd”. How many times have you heard something along these lines? We bet many, many, many times. And we all know why companies need to differentiate themselves from competitors now more than ever, but how do they actually do this? With PR, of …

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Take ‘Note’ – Five steps to handling a PR crisis like Samsung

Do you live in fear that your company will one day face a PR crisis? Maybe you fear a disgruntled employee or customer will drag your brand name through the mud. Or perhaps you fear a social media post will go viral for all the wrong reasons. Probably the worst that could happen is your …

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Location, location, location? Not in PR.

Whether you’re embarking on a PR programme for the first time (congratulations!) or you’re looking to review your current PR arrangements, choosing the right PR agency is the all-important decision you don’t want to get wrong. How do you go about finding the PR agency of your dreams? You’re probably going to switch on your …

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Sponsorship – Success or PR crisis?

The 2016 Olympic Games in Rio come to a close in a few days time, leaving us with no more green swimming pools, no more Michael Phelps, and no more excessive ad breaks (we’re looking at you, NBC). The media build-up and coverage of Rio has been inescapable. Olympic affiliates have flooded our social media …

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From the digital revolution to the visual revolution…

If you were to scroll through the timeline of social media, you would see that the content shared by individuals and companies has changed dramatically over the years. Blogs evolved into Facebook updates (except highly important blogs like this one you’re reading, of course). Facebook updates evolved into 140 character tweets. Tweets evolved into Instagram …

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PR and advertising – do you know the difference?

PR and advertising are two of the most popular methods of promotion, however time and time again they get mixed and muddled. Apples and oranges are both fruit, but everyone knows which is an apple and which is an orange. So, why are PR and advertising so easily confused? Let’s go back to basics and …

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PR – more than just a press release

When it comes to PR, many people think it’s just about the press release. Whilst the press release is still an important PR tool, there’s so much more that makes up the fabulous world of PR and media relations. Public Relations can be defined as “the practice of managing the spread of information between and …

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