When it comes to social media, it can be difficult to stand out from the crowd when there are quite literally millions of businesses swamping the news feed with their products, services and posts about ‘just how different they are’. With score of images, links and text, the content can all start to blur into one monotonous news feed where you find yourself quickly scrolling through until something catches your eye. Agreed? Well this is where ‘social videos’ come in.
If you didn’t already know, ‘social videos’ are proving to be the most engaging and compelling type of content for social media users. For example, YouTube alone has one billion users a month, and Facebook has eight billion average daily video views from 500 million users. With Millennials spending less time in front of their TVs (if they even still own one) and more time watching videos on their mobile devices and laptops, you could well be missing out by not incorporating videos into your daily social media activities.
Social media videos deliver impressive ROI with increased website traffic and conversion, but they score most highly in building brand awareness and telling your brand’s story. They can also be highly customer support tools with ‘how to’ videos best showing how products work.
But we’re not talking 20-minute videos here that need Hollywood camera lights and action, we’re talking short – 15–30 seconds in some cases – and eye-catching videos that drive home the message in a light and informative way. How you create them is up to you.
Alternatively, you might want to consider investing in Facebook, Instagram, and Twitter that all have their own video features. And then there are the platforms whose main function is social video sharing, such as Snapchat, Vine and YouTube. For live video, there’s Periscope, Meerkat, and Facebook, which has updated its News Feed algorithm to favour live video.
So what makes a good video? Firstly, a good video offers a great way to break up your day-to-day content by enabling your audience to take thirty seconds out of their day to watch something new and different. They can be in the form of products, Q&A’s, tours of premises, Vlogs or even someone simply taking a few minutes to talk to the camera. Short and simple works best, together with graphics that summarise the key messages. Whatever form they take, they must be shareable – it’s a known fact that people are more likely to share and engage with videos than other regular content.
Videos also enable you to show a hidden side of your company – humour in particular works well – and with more and more TV and talk-shows commenting on topics and products, what better way to improve your engagement that posting clips of videos from the latest TV shows?
Whilst we don’t advise spending hours creating timely and costly videos, nor do we advise posting videos from the family party or anything inappropriate, we do advise that you start adding videos to your social media content….today!
A 2016 survey by the Web Marketing Video Council found that 61% of businesses are already using video as a marketing tool, so, next time you’re deciding on your content, get up to speed and go for the video.